Buenfuturo - Why Buenfuturo?

Bilingual Retirement Planning Communications

Bilingual Retirement Planning Communications

Assembling the right combination of experts in the Spanish language and culture, content development, financial products, retirement planning, education, print design, and software programming is a daunting task for any company.

Add to that the time and costs of developing and maintaining such a program and it's easy to see why using our materials and services is an economic and practical solution.

As a third-party service provider, we pass our one-time development cost savings on to you.

Your company benefits from our experience

Spanish language and Latino culture expertise
Bilingual investment education and training
Targeted content development
Strategy in reaching the Hispanic market

Our mission

Prepare your business to face the investment education needs of the growing Hispanic-American workforce
Provide a competitive advantage by positioning your company to reach and educate this valuable growing market with your products and services
Increase revenues and profits from participation, deferrals, and asset growth
Provide affordable, effective, and flexible solutions via our products and services

Our approach

Efforts to reach the market must be accompanied by education, trust-building, and translations of culturally- centered notions of money. Our materials show investors- why it is critical to invest and to take advantage of their retirement plans and investment opportunities to provide for their financial well-being.

How did we get participation up to 97% in companies with Hispanic employees?

Used our fresh, creative, and culturally-sensitive content
Dispelled many of the common myths about financial institutions and investing that are inherent in the culture
Delivered the information via experienced, bilingual people
Unraveled complicated investment jargon into simple conversational Spanish - without losing the integrity of the information

The Latino culture

Along with their differences, many Latinos share some common traits. These may include community pride, a shared language, and a love of family and culture. People from Latino heritage tend to be expressive and lively. With this in mind, our materials were designed using the following guidelines:

Vibrant, earthy color schemes
Creative, colorful graphs and charts and tangible themes
Our bilingual Web program is user-friendly and playful, with animated graphics and culturally humorous quotes
Users can easily switch from English to Spanish and vice-versa from any point, and have access to a comprehensive glossary and interactive tools

Program topics include:

The basics of investing and investment risk
The importance of saving for retirement
Common suspicions about financial institutions
Where their money goes and what happens to it
Motivating employees to participate and invest by showing how much to save to reach their retirement goals
Demonstrating asset allocation

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